‘Baby’ Tanzania’s Afro-Soul Singer/Songwriter Grace Matata Drops Official Video For Her UNICEF Tanzania anthem
Kilimanjaro Music Awards nominee and afro-soul & RnB singer/songwriter Grace Matata has been for a long time making his voice as a tool for delivering music with a message and strong emotions. “BABY” is the newest musical masterpiece of the Tanzanian songstress.
The song was earlier released as UNICEF Tanzania anthem for their world children’s day celebration back in November 2018.
“Baby” produced by INNOCENT MUJWAHUKI was written by WYNJONES KINYE. The song is a work of art to highlight the joy of being a parent and understanding the responsibility that comes with it.
It also wishes to remind parents that they are accountable for the next generation of leaders, teachers, healers, makers, and explorers. Their job is to make sure their children reach their full potential.
Because of the noble message and the touching melodies, “Baby” was selected by UNICEF TANZANIA to be the anthem for their World Children’s Day celebrations. For this occasion, UNICEF produced a video that was launched for a mixed social media and institutional campaign on the 20th November 2018.
The UNICEF music video is available on Grace YouTube Channel:
Subsequently, Grace decided to release the song and a new video commercially and requested the services of director FRANK PAPUSHKA to immortalize the emotions that the song conveys using a studio setting and replicating the moments when this passionate song was recorded.
The song was commercially released on 15th March 2019 with a world pre-release exclusive on the 13th March on Mkito (audio) and Vevo (video)