Mdundo Signs Up A Licensing Deal With Global Giant Warner Music Group
Warner Music has signed up with African digital music platform Mdundo.
Warner Music has signed up with African digital music platform Mdundo. The deal will make the mini major’s catalog available on the Mdundo service in Kenya, Tanzania, Uganda, and Nigeria.
Confirming the arrangement, Mdundo’s CEO Martin Nielsen told reporters:
There’s a huge demand among African music fans for international, as well as local, repertoire. This deal makes our service more attractive and that will benefit our users, our African musicians and our commercial partners.
Mdundo currently claims two million monthly active users across its platform, that offers both download and streaming options, though Warner’s deal only covers streaming. It has both ad-supported and paid-for options and says it already has music from over 40,000 African performers in its system.
In that global music report, Warner Music South Africa managing director Tracy Fraser, who announced the Mdundo deal alongside Nielsen, was optimistic about the potential that exists across the continent.
The deal marks the latest expansion by a major label into emerging markets, following Universal Music Group’s agreement in May to license its catalog in China with digital music platform Tencent. It also arrives amid a growing interest in the music and artists of Africa in the U.S., with artists like WizKid and Davido, among others, landing major label deals with Sony Music Group of late, for example.
Renowned record labels under the group include Atlantic, East West, Elektra, Warner Classics, Warner Bros. and Warner Music Nashville. Some household names signed under the group include Madonna, The Rolling Stones, Phil Collins, Ed Sheeran, Cher and Rod Stewart.