Press Release How To Write One For Music Release, Album Release, Artist News Or Partnership
In the music business, they are a standard tool to showcase new artists, albums, or partnerships. It is a one-page, objective fact sheet illuminating the who/what/where/why/and/when of your event. Unfortunately, most musicians and people in the music industry do not know how to write a press release for music. Luckily, it’s not nearly as hard as it sounds.
This guide will walk you through writing the different kinds of press releases you’re likely to encounter in your music career.
1. Know when to use a press release.
The first step in learning how to write a press release for music is simply knowing when to use a one. You can write it anytime you would like to notify the media about something that is happening. Common uses for press releases include album launches, new gigs, label signings, or upcoming tours. Remember that the purpose of a press release is to publicize something that is newsworthy.
2. Include relevant details.
Press releases are not a place to focus on branding. Instead, they’re a place to offer the open details of your newsworthy topic for journalists. Always be sure to include all of the relevant details in your press release.
For example, if you are writing a press release to bring publicity to an upcoming tour, you will want to include the start dates of the tour, some of the main cities visited, any tour mates, and any major sponsors or bands.
When writing, it’s important to be as brief and clearly expressed as possible without robbing journalists of the details they need to interpret your press release or reach out for further details.
3. Develop a compelling title.
If you’re learning how to write a press release for music, one big thing to focus on is the title. The title of your press release should provide an immediate value proposition to reporters.
In other words, they should know exactly what they will get from reading your press release, and what topics it covers. Focus on being straightforward and detailed in your title and your press release will stand a better chance of being noticed by the media outlets you’re targeting.
4. Proofread your press release.
If you’re not going to proofread your press release, don’t bother writing it. There is nothing worse than a written release with too many grammatical and spelling mistakes. In addition to being embarrassing, this is an excellent way to harm your reputation.
With that in mind, always be sure to proofread your release before you publish it. If you’re not confident in your proofreading abilities, hire a professional editor. You can also use an advanced spell and grammar checker like Grammarly to help you fine-tune your press release.
5. Keep it simple.
Depending on your place in the music industry, you might be tempted to dress your release up with elaborate colors fonts or images.
A PR is a professional type of content, and attempting to doctor it with glitzy elements will only detract from its authority. Keep your press release simple, straightforward, and visually appealing.
6. Avoid self-promotion.
It may sound funny to advise avoiding self-promotion in a document that is meant mostly to promote an event or happening, but the tone of your release is critical to its success.
While it’s fine for a press release for music to showcase an upcoming event or release, you’ll want to avoid being self-promotional. The reason for this is, again, that a press release is a professional document.
Think for a moment about what a journalist do. Their job is not to sell the public on a band or event. Instead, it’s to educate the public about the things that are happening around them.
Take pains to make your release educational rather than promotional. In doing so, you will increase the chances that it will be picked up by a journalist, and decrease the likelihood that it will alienate readers.