Jay Z Roc Nation Success | A Lesson To Learn For Kenyan Music Fraternity

In Music, it’s all about the company you keep. From managers to collaborations to cosign, an artist success in the game is vastly dictated by who they align themselves with. In kenya am sad and ashamed to say most artist do not take good use of people around them. Managers are only there to get income from the artist and not to grow the artist. promoters are conmen. Lets take an example of the US using Jay Z and Roc Nation for an example.

Since launching in 2008, Jay Z‘s Roc Nation management company has built up one hell of a rap roster. Spearheaded by Jay Z himself, the one-stop shop houses a record label, a talent agency, a touring and concert production company and music publishing company all within its four U.S. offices.

Roc Nation focuses on fostering the careers of both new acts and established vets. In 2016 alone, Roc Nation signed T.I., Rapsody, The Lox and Yo Gotti. With 2017 just getting started, the Roc made their first artist announcement of 2017 by bringing in Fat Joe as their newest signee ahead of his forthcoming album, Plata O Plomo, with Remy Ma.

Being the business man that he is, Jay has obviously put his sights on more than just the music world. In April of 2013, Roc Nation ventured into the sports world, founding Roc Nation Sports. As of 2017, Roc Nation represents some of the biggest names in the sports world as well. Names like Kevin Durant, Skyler Diggins, Victor Cruz, Geno Smith and more have aligned themselves with Roc Nation Sports.

Let’s be honest, if you are an in this day and age and you were offered a Roc Nation deal, how could you not trust Jay Z, one of the greatest moguls in this game?

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